Advanced applications of network analysis in marketing science
Chinmay Kakatkar ; foreword by Martin Spann
| Year of publication: |
2018 ; 1st edition
|
|---|---|
| Authors: | Kakatkar, Chinmay |
| Other Persons: | Spann, Martin (preface) |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Marketingmanagement | Marketing management | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Großbritannien | United Kingdom |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | VIII, 167 Seiten Illustrationen 21 cm x 14.8 cm, 251 g |
|---|---|
| Series: | Electronic commerce & digital markets : ecm. - Hamburg : Libri Plureos GmbH, ISSN 2199-7608, ZDB-ID 2796631-8. - Vol. volume 7 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Ludwig-Maximilians-Universität München, 2018 |
| ISBN: | 3-7460-6811-8 ; 978-3-7460-6811-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011796740