Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques
Mike Grigsby
| Year of publication: |
2016
|
|---|---|
| Authors: | Grigsby, Mike |
| Publisher: |
London : Kogan Page |
| Subject: | Kundenanalyse | Customer analysis | Beziehungsmarketing | Relationship marketing | Handelsmarketing | Retail marketing | Einzelhandel | Retail trade | Verbraucherforschung | Kundenbindung | Marktsegmentierung | Preisbildung |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [koganpage.com] |
| Extent: | xiv, 249 Seiten Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7494-7715-6 ; 978-0-7494-7715-8 ; 978-0-7494-7716-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011517452