Advancement 101: beginning a program at an American research library

Purpose – The purpose of this article is to share the experience the University of Texas Library gained in starting up its development program. Design/methodology/approach – Using the examples learned at the University of Texas Library, an outline is presented in how one academic library successfully began a development program. Findings – The academic enterprise of the University of Texas Libraries appeared strong based on its national rankings and the relationships built and stewarded between the heads of each branch library and the colleges they serve. Weaknesses and threats included a tiny portfolio of individual giving prospects and no primary management of corporate or foundation prospects. Beginning the advancement program meant establishing a prominent advisory council, launching a public affairs campaign, and crafting a comprehensive advancement plan for the benefit of all branches of the University of Texas Libraries. Originality/value – The key to realizing early success is careful planning, building good relationships with the university's central development office and colleagues across campus, and working in the context of a compelling vision set by the leadership at the top of the organization.