Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms

- Broadening the Horizons of Advertising Research -- Transparency and Accuracy of Digital Marketing Communication in a Controversial and Expanding Industry -- Emoji Your Communication -- Do Comments Matter?- Customer Experience -- Purchase Enhancement with Virtual Try-on -- The Impact of Social Media on the Shape and Form of Public Relations and Advertising within IMC -- The Vividness Effect on Indirect Comparative Advertising Response -- Does self-care benefit from pro-social advertising?- Fem-vertised and Fem-washed Advertising on Instagram -- When Women Know the Truth -- Perceived Aesthetics and Informativeness of Luxury Fashion Web Design -- Does Science-Related Populism Impact Individuals’ Vaccination Campaign Evaluations?- Product Placements in Visual Social Media.