Advances in applied consumer behavior: A market segmentation paradigm
| Year of publication: |
2002
|
|---|---|
| Authors: | Assael, Henry |
| Published in: |
Essays by distinguished marketing scholars of the Society for Marketing Advances. - Amsterdam : JAI, ISBN 978-1-84950-148-4. - 2002, p. 1-16
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1016/S1069-0964(02)11003-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015389244