Advances in Digital Marketing and eCommerce : Third International Conference, 2022

edited by Francisco J. Martínez-López, Luis F. Martinez

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

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Year of publication:	2022
Other Persons:	Martínez-López, Francisco J. (ed.) ; Martinez, Luis F. (ed.)
Institutions:	Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
Publisher:	2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Springer
Subject:	Digital transformation \| eCommerce research \| Electronic Marketing \| Social commerce \| Online Consumer Behavior \| Psychological and behavioral marketing \| Social web technology \| Social Web \| Social web \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Digitalisierung \| Digitization \| Internet

Extent:	1 Online-Ressource (X, 308 p. 39 illus., 17 illus. in color.)
Series:	Springer Proceedings in Business and Economics Springer eBook Collection
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzschrift
Language:	English
ISBN:	978-3-031-05728-1 ; 978-3-031-05727-4 ; 978-3-031-05729-8 ; 978-3-031-05730-4
Other identifiers:	10.1007/978-3-031-05728-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013256202