Advances in national brand and private label marketing : fourth international conference, 2017
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Martínez-López, Francisco J. (ed.) ; Gázquez-Abad, Juan Carlos (ed.) ; Ailawadi, Kusum L. (ed.) ; Yagüe Guillén, María Jésus (ed.) |
| Institutions: | International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona> |
| Publisher: |
Cham : Springer |
| Subject: | Markenführung | Brand management | Kaufentscheidung | Purchase decision | Produktentwicklung | New product development | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Branchenentwicklung | Sector development | Welt | World | Markenpolitik | Handelsmarke |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | xi, 210 Seiten Illustrationen 23.5 cm x 15.5 cm |
|---|---|
| Series: | |
| Conferences: | International Conference on Research on National Brand & Private Label Marketing ; 4 (Barcelona) : 2017.06.28-30 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-3-319-59700-3 ; 3-319-59700-0 ; 978-3-319-59701-0 |
| Other identifiers: | 10.1007/978-3-319-59701-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011664011