Advances in optimum experimental design for conjoint analysis and discrete choice models

The authors review current developments in experimental design for conjoint analysis and discrete choice models emphasizing the issue of design efficiency. Drawing on recently developed optimal paired comparison designs, theoretical as well as empirical evidence is provided that established design strategies can be improved with respect to design efficiency.

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Year of publication:	2002
Authors:	Großmann, Heiko ; Holling, Heinz ; Schwabe, Rainer
Subject:	Conjoint-Analyse \| Conjoint analysis \| Diskrete Entscheidung \| Discrete choice \| Experiment \| Marktforschung \| Market research \| Schätztheorie \| Estimation theory

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Type of publication:	Article
Language:	English
Other identifiers:	10.1016/S0731-9053(02)16005-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015389440