Advances in the internal marketing concept: definition, synthesis and extension
Year of publication: |
2000
|
---|---|
Authors: | Rafiq, Mohammed ; Ahmed, Pervaiz K. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 14.2000, 6, p. 449-462
|
Publisher: |
MCB UP Ltd |
Subject: | Services marketing | Internal marketing | Customer orientation | Service quality |
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