Advancing and consolidating knowledge about customer engagement
Roderick J. Brodie and Linda D. Hollebeek
| Year of publication: |
2011
|
|---|---|
| Authors: | Brodie, Roderick J. ; Hollebeek, Linda D. |
| Other Persons: | Bolton, Ruth N. (contributor) ; Libai, Barak (reviewed) ; Malthouse, Edward C. (reviewed) ; Calder, Bobby J. (contributor) ; Doorn, Jenny van (contributor) |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 14.2011, 3, p. 283-284
|
| Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Service management | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383364