Advancing marketing theory and practice : guidelines for crafting research propositions
Wolfgang Ulaga, Michael Kleinaltenkamp, Vishal Kashyap, Andreas Eggert
| Year of publication: |
2021
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| Authors: | Ulaga, Wolfgang ; Kleinaltenkamp, Michael ; Kashyap, Vishal ; Eggert, Andreas |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 11.2021, 3/4, p. 395-406
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| Subject: | Marketing theory development | Research propositions | Foundational premises | Concepts | constructs | Marketingtheorie | Marketing theory | Marktforschung | Market research |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-021-00215-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012819684