Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Hester van Herk and Carlos J. Torelli
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Herk, Hester van ; Torelli, Carlos J. |
| Published in: |
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions. - Cham, Switzerland : Springer, ISBN 978-3-319-65090-6. - 2017, p. 1-6
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| Subject: | Interkulturelles Marketing | Cross-cultural marketing | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011749707