Advancing relationship marketing theory : exploring customer relationships through a process-centric framework
Antje S. J. Hütten, Torsten Oliver Salge, Thomas Niemand, Florian U. Siems
| Year of publication: |
June 2018
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|---|---|
| Authors: | Hütten, Antje S. J. ; Salge, Torsten Oliver ; Niemand, Thomas ; Siems, Florian |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 8.2018, 1/2, p. 39-57
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| Subject: | Relationship marketing process | Customer relationships | Process theories | Dialectics | Dual-motor theory | Theory combination | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-017-0091-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919249