Advancing the aesthetic middle principle : trade-offs in design attractiveness and strength
Joan L. Giese; Keven Malkewitz; Ulrich R. Orth; Pamela W. Henderson
| Year of publication: |
2014
|
|---|---|
| Authors: | Giese, Joan L. ; Malkewitz, Keven ; Orth, Ulrich R. ; Henderson, Pamela W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 6, p. 1154-1161
|
| Subject: | Design strength | Design attractiveness | Aesthetic middle | Typeface | Package | Produktgestaltung | Product design | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010365167