Adverse behavioral and relational consequences of service innovation failure
Shuling Liao; Cindy Yunshin Chou; Tzu-Han Lin
| Year of publication: |
2015
|
|---|---|
| Authors: | Liao, Shuling ; Chou, Cindy Yunshin ; Lin, Tzu-Han |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 4, p. 834-839
|
| Subject: | Service innovation failure | Consumer post-avoidance | Brand relationship quality | Service sabotage | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Innovation | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsinnovation | Service innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504969