Advertised Versus Unexpected Next Purchase Coupons : Consumer Satisfaction, Perceptions of Value, and Fairness
Year of publication: |
2011
|
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Authors: | Chatterjee, Patrali |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Gerechtigkeit | Justice | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Kundenbindungsprogramm | Loyalty program | Werbung | Advertising | Soziale Werte | Social values |
Extent: | 1 Online-Ressource (32 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Product and Brand Management, Vol. 16, No. 1, pp. 59-69, 2007 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 15, 2006 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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