Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Kenneth C. Herbst; Sean T. Hannah; David Allan
| Year of publication: |
2013
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|---|---|
| Authors: | Herbst, Kenneth C. ; Hannah, Sean T. ; Allan, David |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 117.2013, 2, p. 297-311
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| Subject: | Advertising ethics | Brands | Corporate social responsibility | Corporate social performance | Disclaimer speed | Mediation | Purchase intention | Trust | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Werbung | Advertising | Markenimage | Brand image | Firmenimage | Corporate reputation | Werbewirkung | Advertising effects | Unternehmensethik | Business ethics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010231773