Advertisement revenue management : determining the optimal mix of skippable and non-skippable ads for online video sharing platforms
Soumyakanti Chakraborty, Sumanta Basu, Saibal Ray, Megha Sharma
| Year of publication: |
2021
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| Authors: | Chakraborty, Soumyakanti ; Basu, Sumanta ; Ray, Saibal ; Sharma, Megha |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 292.2021, 1 (1.7.), p. 213-229
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| Subject: | Advertisement revenue optimization | Digital advertisements | Revenue management | Skippable advertisements | Video sharing platforms | Revenue-Management | Online-Marketing | Internet marketing | Werbung | Advertising | Digitale Plattform | Digital platform | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2020.10.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495425