Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Luca Cian, Chiara Longoni, and Aradhna Krishna
| Year of publication: |
2020
|
|---|---|
| Authors: | Cian, Luca ; Longoni, Chiara ; Krishna, Aradhna |
| Subject: | advertising | mental simulation | persuasion | process and outcome imagery | Werbung | Advertising | Simulation | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Glaubwürdigkeit | Credibility | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720904758 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012214303