Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Luca Cian, Chiara Longoni, and Aradhna Krishna
| Year of publication: |
2020
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|---|---|
| Authors: | Cian, Luca ; Longoni, Chiara ; Krishna, Aradhna |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 3, p. 489-508
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| Subject: | advertising | mental simulation | persuasion | process and outcome imagery | Werbung | Advertising | Simulation | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Glaubwürdigkeit | Credibility | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720904758 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012214303