Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
Don Turnbull; Laura F. Bright
| Year of publication: |
2008
|
|---|---|
| Authors: | Turnbull, Don ; Bright, Laura F. |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 21063278. - Vol. 6.2008, 2, p. 149-171
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009851588