Advertising : an integrated marketing communication perspective
George E. Belch ...
| Year of publication: |
2012 ; 2. ed.
|
|---|---|
| Other Persons: | Belch, George E. (contributor) |
| Publisher: |
Sydney [u.a.] : McGraw-Hill |
| Subject: | Werbung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 644 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-099798-1 |
| Source: |
Persistent link: https://www.econbiz.de/10009599777