Advertising and attachment : exploiting loss aversion through prepurchase information
Heiko Karle and Heiner Schumacher
| Year of publication: |
2017
|
|---|---|
| Authors: | Karle, Heiko ; Schumacher, Heiner |
| Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 48.2017, 4, p. 927-948
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| Subject: | Werbeplanung | Advertising planning | Wettbewerbsvorteil | Competitive advantage | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Verbraucherinformation | Consumer information | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011946965