Advertising and audience offense : the role of intentional humor
Fred K. Beard
| Year of publication: |
2008
|
|---|---|
| Authors: | Beard, Fred K. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 14.2008, 1, p. 1-17
|
| Subject: | Werbewirkung | Advertising effects | Humor | Neuseeland | New Zealand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003737749