Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Sandra Diehl ... (ed.). [Institute for Consumer and Behavior Research, Saarland University]
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Diehl, Sandra (ed.) |
| Institutions: | International Conference on Research in Advertising <4, 2005, Saarbrücken> (contributor) ; Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung (contributor) |
| Publisher: |
Saarbrücken : Inst. for Consumer and Behavior Research, Saarland Univ. |
| Subject: | Werbung | Advertising | Marktforschung | Market research | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Welt | World |
| Published items: |
39 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VII, 338 S Ill., graph. Darst 30 cm |
|---|---|
| Conferences: | International Conference on Research in Advertising (ICORIA) ; 4 (Saarbrücken) : 2005.06.2-4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturangaben Enth. zahlr. Beitr. |
| ISBN: | 3-00-016304-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003011498