Advertising and competition : theory, measurement, fact
James M. Ferguson
| Year of publication: |
1974
|
|---|---|
| Authors: | Ferguson, James Milton |
| Other Persons: | Ferguson, James Milton (contributor) |
| Publisher: |
Cambridge, Mass. : Ballinger |
| Subject: | Wettbewerbsbeschränkung | Wettbewerb | Werbungsbetrieb | Wirtschaftskonzentration | Betriebsertrag | Werbung | Advertising | Theorie | Theory | Messung | Measurement | Competition | Werbewirkung | Advertising effects |
| Extent: | XIII, 190 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 171 - 188 Bibliogr. S. 171-188 |
| ISBN: | 0-88410-253-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000024488