Advertising and Consumer Awareness of New, Differentiated Products
| Year of publication: |
2012
|
|---|---|
| Authors: | Barroso, Alicia ; Llobet, Gerard |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 6, p. 773-792
|