Advertising and coordination in markets with consumption scale effects
C. Robert Clark; Ignatius J. Horstmann
| Year of publication: |
2005
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|---|---|
| Authors: | Clark, C. Robert ; Horstmann, Ignatius J. |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 14.2005, 2, p. 377-401
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| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Signalling | Marktanteil | Market share | Rentabilität | Profitability | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002875160