Advertising and pricing to deter or accommodate entry when demand is unknown : comment
Svend Albæk ; Per Baltzer Overgaard
| Year of publication: |
1994
|
|---|---|
| Authors: | Albæk, Svend |
| Other Persons: | Overgaard, Per Baltzer (contributor) |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 12.1994, 1, p. 83-87
|
| Subject: | Werbung | Advertising | Preismanagement | Pricing strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001155700