Advertising and product quality in posted-offer experiments
Charles Holt and Roger Sherman
| Year of publication: |
1990
|
|---|---|
| Authors: | Holt, Charles A. |
| Other Persons: | Sherman, Roger (contributor) |
| Published in: |
Economic inquiry : journal of the Western Economic Association International. - Hoboken, NJ : Wiley-Blackwell, ISSN 0095-2583, ZDB-ID 191139-9. - Vol. 28.1990, 1, p. 39-56
|
| Subject: | Werbung | Advertising | Preismanagement | Pricing strategy | Produktqualität | Product quality | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001087884