Advertising and production of a seasonal good for a heterogeneous market
Daniela Favaretto; Bruno Viscolani
| Year of publication: |
2010
|
|---|---|
| Authors: | Favaretto, Daniela ; Viscolani, Bruno |
| Published in: |
4OR : a quarterly journal of operations research. - Berlin, Heidelberg : Springer, ZDB-ID 2127815-5. - Vol. 8.2010, 2, p. 141-153
|
| Subject: | Werbung | Advertising | Theorie | Theory | Saisonale Schwankungen | Seasonal variations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003975805