Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Atefeh Yazdanparast, Iman Naderi, Nancy Spears, and Robert O. Fabrize
| Year of publication: |
June 2018
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|---|---|
| Authors: | Yazdanparast, Atefeh ; Naderi, Iman ; Spears, Nancy ; Fabrize, Robert O. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 38.2018, 2, p. 185-205
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| Subject: | adorno | identity | cultural transformation | semiotics | Persia/Iran | Werbung | Advertising | Frauen | Women | Printwerbung | Print advertising | Kulturelle Identität | Cultural identity | Semiotik | Semiotics | Werbewirkung | Advertising effects | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146718762475 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883838