Advertising and the mind of the consumer : what works, what doesn't and why
Max Sutherland
| Year of publication: |
1993
|
|---|---|
| Authors: | Sutherland, Max |
| Publisher: |
St Leonards, NSW : Allen & Unwin |
| Subject: | Werbepsychologie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 246 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-86373-358-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004204665