Advertising and the mind of the sonsumer : what works, what doesn't, and why
Max Sutherland
| Year of publication: |
2008 ; Rev, 3. Internat. ed.
|
|---|---|
| Authors: | Sutherland, Max |
| Publisher: |
Crows Nest : Allen & Unwin |
| Subject: | Werbung | Werbewirkungsanalyse | Verbraucher | Aufmerksamkeit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 366 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-74175-599-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004950660