Advertising appeals across varying economic and regulatory conditions : a longitudinal content analysis in the mutual fund industry
Robert Underwood, Thomas Smythe, Beth Pontari, Sean Hastings
| Year of publication: |
September 2015
|
|---|---|
| Authors: | Underwood, Robert G. ; Smythe, Thomas ; Pontari, Beth ; Hastings, Sean |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 20.2015, 3, p. 162-175
|
| Subject: | mutual fund advertising | advertising appeals | regulation | Investmentfonds | Investment Fund | Werbung | Advertising | Werbewirkung | Advertising effects | Regulierung | Regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/fsm.12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011480260