Advertising communication and gender stereotypes

Our article maintains that advertising communication, as a form of commercial communication, is an important part of public communication. Ads are not just forms of promoting products or services, but also modern forms of speech that contribute significantly to the formation of the individual’s identity in contemporary societies. The study aims to identify and analyze the presence of gender stereotypes in Romanian media advertising.

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Year of publication:	2012
Authors:	PETCU, Dalia ; SUCIU, Sorin ; GHERHES, Vasile ; OBRAD, Ciprian
Published in:	Anale. Seria Stiinte Economice. Timisoara. - Facultatea de Ştiinţe Economice. - Vol. XVIII.2012, May, p. 524-528
Publisher:	Facultatea de Ştiinţe Economice
Subject:	advertising \| commercial communication \| gender \| stereotypes \| identity

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Extent:	application/pdf
Type of publication:	Article
Classification:	M37 - Advertising
Source:	RePEc - Research Papers in Economics

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