Advertising creative : strategy, copy, design
Tom Altstiel, Jean M. Grow, Marcel Jennings
| Year of publication: |
[2020] ; Fifth edition
|
|---|---|
| Authors: | Altstiel, Tom ; Grow, Jean ; Jennings, Marcel |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Werbewirtschaft | Advertising industry | Kreativität | Creativity | Online-Marketing | Internet marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxv, 455 Seiten Illustrationen 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-5063-8696-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011973294