ADVERTISING CREATIVITY ISSUE - Customer-Brand Loyalty in an Interactive Marketplace - Brand and customer loyalty in an interactive marketplace is different-and, we don't know much about it. Shared value and reciprocity, as discussed in this article, may be the basis for a new theory
| Year of publication: |
2000
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| Authors: | Schultz, Don E. ; Bailey, Scott |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 40.2000, 3, p. 41-54
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