Advertising decision rules for market share models
Charles B. Weinberg
| Year of publication: |
1975
|
|---|---|
| Authors: | Weinberg, Charles B. |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 6.1975, p. 25-36
|
| Subject: | Werbungsbetrieb |
| Type of publication: | Article |
|---|---|
| Notes: | mit bibliogr. Angaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002985053