Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?
| Year of publication: |
2013
|
|---|---|
| Authors: | Fam, Kim-Shyan ; Waller, David S. ; Run, Ernest Cyril de ; He, Jian |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 25.2013, 1 (4.1.), p. 144-161
|