Advertising dynamics and competitive advantage
| Year of publication: |
2007
|
|---|---|
| Authors: | Doraszelski, Ulrich ; Markovich, Sarit |
| Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 7981314. - Vol. 38.2007, 3, p. 557-592
|