Advertising effectiveness and spillover: simulating strategic interaction using advertising
| Year of publication: |
2009
|
|---|---|
| Authors: | González, D. ; Espino, J. ; Bejarano, I. ; López, J. J. ; Rodríguez, A. B. ; Pariente, J. A. |
| Published in: |
System dynamics review : the journal of the System Dynamics Society. - Chichester : Wiley, ISSN 0883-7066, ZDB-ID 8834283. - Vol. 25.2009, 4, p. 281-308
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