ADVERTISING EFFECTIVENESS - Efficient assignment of campaign value - How can we measure daily readership of newspapers?
| Year of publication: |
2002
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|---|---|
| Authors: | Mårtensson, Torbjörn ; Westlund, Anders H. |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 37.2002, 8, p. 44-46
|