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Symbolic visuals in advertising: The role of relevance.
Holmes, Gary R., (2008)
Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
Allen, Charlotte, (2001)
Two-sided markets with pecuniary and participation externalities
Schmidtke, Richard, (2006)
Advertising for dummies
Dahl, Gary, (2007)