Advertising in a foreign language or the consumers' native language?
Ulrike Nederstigt and Béryl Hilberink-Schulpen
| Year of publication: |
January-February 2018
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| Authors: | Nederstigt, Ulrike ; Hilberink-Schulpen, Béryl |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 1, p. 2-13
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| Subject: | Attitude | congruence | effectiveness | foreign language | native advertisement | print advertising | Sprache | Language | Werbung | Advertising | Werbewirkung | Advertising effects | Printwerbung | Print advertising | Fremdsprache | Foreign language | Konsumentenverhalten | Consumer behaviour | Mehrsprachigkeit | Multilingualism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2017.1363008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917497