Advertising in China : trends, constraints, and implications for foreign firms
Carin, Chillier ; Jean-Emile Denis
| Year of publication: |
1997
|
|---|---|
| Authors: | Chillier, Carine ; Denis, Jean-Emile |
| Publisher: |
Genève : HEC, Haute Etudes Commerciales, Univ. de Genève, Faculté des SES |
| Subject: | China | Werbung | Ausländisches Unternehmen |
| Extent: | 19 Bl. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004371892