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Advertising in the U.S. Personal Computer Industry
Goeree, Michelle S., (2004)
Truth in mutual fund advertising : evidence on future performance and fund flows
Jain, Prem C., (2000)
Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry
Scott Morton, Fiona, (2000)
Advertising, competition, and public policy: a simulation study
Bloom, Paul N., (1976)
Competing in the consumerism industry : strategies for success
Bloom, Paul N., (1986)
Scaling your social venture : becoming an impact entrepreneur
Bloom, Paul N., (2012)