Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Nina Åkestam, Sara Rosengren, Micael Dahlen
| Year of publication: |
August 2017
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|---|---|
| Authors: | Åkestam, Nina ; Rosengren, Sara ; Dahlén, Micael |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 8, p. 795-806
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| Subject: | ad reactance | female empowerment | female portrayals | femvertising | Frauen | Women | Werbung | Advertising | Mädchen | Girls | Werbewirkung | Advertising effects | Weibliche Arbeitskräfte | Women workers | Frauenpolitik | Women's politics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738089