Advertising management
Donald W. Jugenheimer and Larry D. Kelley
| Year of publication: |
c2009
|
|---|---|
| Authors: | Jugenheimer, Donald W. ; Kelley, Larry D. |
| Publisher: |
Armonk, NY [u.a.] : M.E. Sharpe |
| Subject: | Werbewirtschaft | Advertising industry | Management | USA | United States | Werbung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 222 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7656-2260-0 ; 0-7656-2260-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736974