Advertising : mass communication in marketing
Charles Atkinson Kirkpatrick
| Year of publication: |
1964 ; 2. ed
|
|---|---|
| Authors: | Kirkpatrick, Charles Atkinson |
| Publisher: |
New York [usw] : Houghton Mifflin Co. |
| Subject: | Werbung | Werbungsbetrieb | Werbungsmittel | Werbungsorganisationen | Vereinigte Staaten | Advertising | Online-Marketing | Internet marketing | Mediensektor | Media industries | Marketingmanagement | Marketing management | Fernsehen | Television |
| Extent: | VIII, 514 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002210494