Advertising media efficiency of FMCG firms in India : an empirical investigation using data envelopment analysis
Hezekiah, Lalitha Ramakhrishnan, Majid Shaban
| Year of publication: |
January 2016
|
|---|---|
| Authors: | Hezekiah ; Ramakhrishnan, Lalitha ; Shaban, Majid |
| Published in: |
The IUP journal of management research : IJMR. - Hyderabad : Icfai University Press, ISSN 0972-5342, ZDB-ID 2521149-3. - Vol. 15.2016, 1, p. 37-47
|
| Subject: | Indien | India | Data-Envelopment-Analyse | Data envelopment analysis | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537568